The Rise And Plateau Of My Sweaty Cats

There's comes a time for many bands where they cross the line from cult heroes to mainstream icons.

This will never happen with My Sweaty Cats. 

"We've signed a contract that we will break up if we sell over 20,000 copies of any record, have more than 100,000 downloads and more than 1,000,000 views, total, of all our videos," says Greg Montagne, bassist and co-Cats founder. "We binge-watched VH1's 'Behind The Music' during our last tour and had nightmares about becoming the next MC Hammer or David Crosby. So we've made sure that we will always have a career supported by a smallish but devoutly loyal fanbase." 

But what if a My Sweaty Cats album, song etc. becomes a true hit? What then? 

"On every video we've uploaded to YouTube, we've inserted a pop-up window stating that once that any clip reaches 100,000 views, the band will break up." Montagne boasts. "There will be warnings once views reach 900,000 views as well. Agreements come with album after the 17,000 sales mark, and with any download after 80,000 mark. We're even open to having our current fans scare any other potential fans away from us to make sure this happens. I'm confident that our group will do it too."

New business model for the music industry, or sheer madness? Only time will tell...