Ein Zwei Drei - Leaders Of The New Industrial Revolution

"Please, do not call us leaders, we are merely numbers". 

I would normally pursue this further, but when a burly man tells you this in a deep yet calm Germanic voice, you tend to listen. 

That, and the fact that he, also known as ZWEI547262, is right. 

Initially interpreted by the public as a cheap marketing gimmick, the 'numbers' that each member of Ein Zwei Drei go by are actually, according to the band, representative of the mentality of the common worker, and that we all merely numbers. 

"It starts for most with their employee number, then their Social Employment/Insurance/Security numbers, banking numbers. Why is cybercrime one of the most nightmarish situations one could go through nowadays? Because we are all merely numbers on computer servers." 

One thing Zwei and myself can agree on, however, is that their debut album, BINARY, kicks major Arsch (German for, well, you know...) 

"We've combined the best elements of our favourite groups, Kraftwerk, Rammstein, Nine Inch Nails, KMFDM, Skinny Puppy... and made our own sonic world from this combination. The live show reflects this too. We want to reduce our audience to basic cellular matter by the end of each concert. And yes, go away reflecting on the harsh reality of our over-technological times. If that's possible when you are mere protoplasm." 

I'm not sure, but I'm still getting a front-row ticket.